Fixing the Hidden
Layer Holding
Back Fresh

The next frontier of grocery transformation isn’t on the shelf — it’s at the buyer’s desk.

For too long, fresh buying has relied on instinct, spreadsheets, and outdated systems. Fixing the Hidden Layer Holding Back Fresh reveals how AI and connected data are transforming fresh buying as you know it— bringing clarity, automation, and precision to one of grocery’s toughest operations.

What You’ll Learn in This White Paper

• Why technology has failed to support fresh buying 

• The ripple effects on waste, margin, and service levels 

• How AI and connected data finally close the gap 

• What leading grocers are doing to modernize fresh buying