Fresh Thyme knows being the best in Fresh is absolutely vital. Creating a world-class Fresh experience drives loyal, high-value customers and grows sales. Better still, operational excellence in Fresh creates a virtuous cycle of shrink reduction, inventory turnover, and labor efficiencies
Unfortunately, achieving and maintaining operational excellence in Produce remains incredibly challenging due to its inherent complexity. While retailers in other industries have found success by adopting technologies, grocers have not: systems built first for the dry-side of the business consistently fail to deliver in fresh.
To thrive in Fresh, Fresh Thyme needed a new approach: legacy systems designed for dry simply couldn't handle the many differences of fresh departments; perishability, variability, inventory uncertainty, dynamic merchandising, and other traits make departments like Produce unique. Instead, Fresh Thyme understood a purpose-built solution was necessary. Afresh was that solution — the round peg for the round hole — tailor-made to handle all the complexities and challenges of Fresh.
Afresh has been a game changer. Our customers now enjoy the freshest produce, better in-stock conditions, and can trust our top quality every day.
Chief Merchandising and Marketing Officer, Fresh Thyme Farmers Market
Excelling in fresh food is critical to win the modern-day customer. Real healthy fresh food at real affordable prices is the very heart of our business.
Chief Merchandising and Marketing Officer, Fresh Thyme Farmers Market
For decades, I've found technology systems were always built around the needs of dry Grocery--not those of Produce. Unlike other companies fitting square pegs into round holes, Afresh addresses the idiosyncracies of my department with a seamless, end-to-end experience.
VP of Produce, Fresh Thyme Farmers Market
These are consistently the best conditions and strongest performance I've seen in Produce.
Assistant Director of Produce, Fresh Thyme Farmers Market
For decades, I've found technology systems were always built around the needs of dry Grocery--not those of Produce. Unlike other companies fitting square pegs into round holes, Afresh addresses the idiosyncracies of my department with a seamless, end-to-end experience.
VP of Produce, Fresh Thyme Farmers Market
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