Fresh is the Future

The cornerstone solution for fresh

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Optimize every store with a Fresh Operating System


Faster, easier ordering

Empower store teams with engaging, efficient tools that improve customer experiences and employee happiness.

More accurate forecasting

Optimize fresh with AI-driven order recommendations that adapt to each item's perishability, seasonality, and production planning without relying on perpetual inventory.

Streamlined inventory management

Drive merchandising strategies with orders optimized for dynamic weekly assortments, display size changes, seasonal shifts, and product-specific characteristics.

The next generation of retail solutions

  • Human + AI powered decisions
  • Tools that work for teams
  • Do more with better data
  • Low risk, high reward

Our Fresh Operating System empowers stores to build customer-winning fresh departments with cutting-edge technology, intuitive design, and fresh expertise.

We give retailers the cutting-edge technology and insights they need to create customer-winning fresh departments and increase market share.

Bigger profits for you, fresher food for your customers


Shrink reduction


Sales growth


Stockout reduction

+2 days

Post-sale shelf life

Sustainability and profitability in grocery with a Fresh Operating System

Perfect orders are possible

Afresh generates AI-powered recommendations in a digital order guide that makes sure shelves stay full and food doesn’t go to waste.

Optimized for omnichannel operations, so you'll have what your customers want.

Introducing the Fresh Operating System

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Run the departments of your dreams

With Afresh, you can track item-level sales, shrink, and merchandising data for your entire chain. You’ll know what needs the most attention and can make better, data-driven decisions.


Hear what Heinen's has to say about Afresh

Find out how Heinen's Grocery Store uses Afresh to give customers fresher food.

We’d love to prove what Afresh can do. Let's get started.